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PROMINENT MUSIC, MEDIA AND SPORTS ENTREPRENEUR - This individual co-founded one of the largest record labels of his time, before expanding into television, radio and sport. He has been in the business for nearly 50 years, and is a well-known and widely respected entrepreneur.

NOTE: Many of our clients are prominent global political, financial and business figures, and would prefer us not to disclose their identities. We take their confidentiality incredibly seriously, and for this reason we have fully anonymised this client's case study. We have also omitted any work or information that could lead to their identity being uncovered.
The Challenge

THE CHALLENGE

This individual approached us to help raise his profile as an expert political commentator. He wanted us to secure high-profile opportunities in the national print and broadcast press, and to build strong relationships with key industry players through targeted introductions.

The Solution

THE SOLUTION

We helped this individual to position himself as an expert political commentator by securing him a regular column on The Huffington Post. We then leveraged this to secure further print, radio and broadcast opportunities. This allowed him to demonstrate his expertise as a highly successful entrepreneur, whilst also giving him the ability to comment on topical political issues of the day. We also made strategic introductions with the producers of the country's most well-known radio and television programmes to grow his personal network. Alongside this activity, we created a personal website, and played a key role in increasing his presence on social media.

The Result

THE RESULT

We have successfully positioned this individual as a political commentator, securing opportunities in national print publications, including the Mail on Sunday, the New Statesman and the i. By making strategic introductions with prominent radio and television producers, we have helped his personal network to grow, securing high-profile opportunities with stations including the BBC. His Twitter following has grown into the thousands, providing a platform to broadcast his political views in real-time.

Client Quote

THE ENTREPRENEUR SAYS:

"I chose to work with Paul because I knew that he had the knowledge, understanding and expertise to re-position my profile as an expert political commentator. I have been in the business for quite some time, but I felt that I needed the support of a team to make my ambitions a reality. Through Paul I have had a wealth of opportunities to express my views in the press, and have been fortunate enough to leverage both my experience as an entrepreneur, and my passion for politics. Paul and his team are dedicated, hard-working and incredibly discreet. I'm hugely impressed by the results they have delivered, and hope to work with Paul for many years to come."

Prominent music, media and sports entrepreneur
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